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NOAH ’40’ SHEBIB TALKS HIS BEGINNINGS IN PRODUCTION AND BECOMING…

NOAH ’40’ SHEBIB TALKS HIS BEGINNINGS IN PRODUCTION AND BECOMING DRAKE’S ENGINEER (AUDIO)

Noah Shebib, better known as 40, has been Drake‘s right hand in the studio and the force behind his music. Avid was able to catch up with 40 in the studio where they scored an exclusive interview.

40 rarely does interviews, but when he does he always drops gems. In this interview, which contains two parts, 40 talks his beginnings in production, his process for making beats, Drake’s music being called “soft”, his influences and more.

In part one 40 breaks down what first inspired him to make his first beat, working closely with Drake, his process for making a beat and more.

On how he starts a beat:

“I always start with keys. I find melody and chord progressions first. I don’t know another rap producer that starts from chords and melody. Almost all of them I know start with drums, or a sample, or something else.”

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Source: Word On Rd

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NOAH ’40’ SHEBIB TALKS HIS BEGINNINGS IN PRODUCTION AND BECOMING…

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